About us
On a mission to redefine sun protection as an essential part of every wardrobe
Did you know that 1 in 5 Americans will develop skin cancer in their lifetime?
More people are diagnosed with skin cancer each year in the U.S. than all other cancers combined. Our team at Essuntials™ is devoted to reducing this statistic by helping you and those you love live well under the sun.
Who We Are
Looking for sun-safe clothing for all ages? Welcome to Essuntials™, where UV protection meets comfort and style in the Sunshine City and State of St. Petersburg, Florida.
At Essuntials™, we're dedicated to providing affordable, high-quality UPF 50+ clothing, while on our mission to change the way you think about daily sun protection.
Let's face it, with an average of 361 sunny days a year here in St. Pete, sun safety isn't just a suggestion—it's a lifestyle.
What We Do
We believe that sun protection is essential for everyone and should be a staple in every wardrobe. Our purpose is to show that you and your family can enjoy both comfort and effective coverage.
Our UPF 50+ clothing is crafted to be the softest, most comfortable UV protection you'll ever wear, feeling just like your everyday favorites, while effectively blocking 98% of harmful UVA and UVB rays from reaching your skin. Say goodbye to plasticky, stiff fabrics and hello to stylish, all-day comfort under the sun, no matter the activity.
Our line of classic basics offers everyday versatility and comprehensive sun safety for all ages and skin tones, ensuring that your family is shielded from harmful UV rays during every adventure.
How We Deliver
Quality Standards: Ensuring Optimal UV Safety in Every Fabric
We utilize the most effective UV protection technologies and treatments, specifically tailored to the material and construction of each fabric. Before being integrated into our products, every fabric is analyzed for UPF and UVA/UVB ratings. Our fabrics are independently tested and meet the standards of AATCC 183:2020 and ASTM D6603-2012.
This commitment allows you to embrace a sun-safe lifestyle and fully enjoy the great outdoors without compromise.
What You Can Do
Since skin cancer develops from cumulative sun exposure, it’s never too early to start protecting your skin from the sun's harmful rays. As a result, you can reduce the risk of skin damage and related health issues.
Research indicates that experiencing just one blistering sunburn during childhood or adolescence can double the risk of developing melanoma, the most dangerous form of skin cancer. Additionally, having five or more sunburns raises the risk of melanoma by 80%.
As a helpful reminder, before stepping outside, take a moment to check the UV Index. This simple step can inspire you to reach for your UV protection and make a significant difference in your skin's health. So, have you checked the UV Index today?
Join the Mission
Promoting lifelong sun safety starts with the right clothing. With options for men, women, and children, Essuntials™ apparel seamlessly transitions from family outings to a wide range of outdoor hobbies.
Whether it’s park picnics and casual playdates, various activities like hiking, cycling, and pickleball, or even simply enjoying a weekend at the beach, our sun-safe attire makes it easy to outfit the entire family in UPF 50+ clothing that looks great, feels even better, and delivers reliable performance.
Join us in our mission to make sun protection effortless and an essential part of every wardrobe.
Let's live well under the sun, together.
The Essuntials™ Team
Dermatologists recommend UPF clothing as an essential defense against UV rays and skin cancer
Don't just take our word for it! Here are some myth-busting facts from the American Academy of Dermatology.
