Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center
This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

A New Era of Sun Protection Is Coming Soon—Effortless, Everyday Protection. No Reapplication Necessary.

Can we store cookies?

Broadcast uses cookies to improve your browsing experience.
Adult balancing a child in an airplane pose on a sunny beach, with ocean waves and a kite in the background

Coming Spring 2025

Feels like your favorite tee, protects like sunscreen—from the danger you can’t see.

Because the sun doesn’t come with a warning label

Painful sunburns, premature aging, and stubborn sunspots—these are your skin’s warning signs of sun damage. But the risks go even deeper: unprotected UV exposure is the #1 cause of skin cancer, and 1 in 5 Americans will develop it. Don’t let that be you.

Let’s change this statistic together and live well under the sun. Get early access today!

UV Defense Starts Here

Coming Spring 2025

Soft, Comfortable UPF 50+ Apparel for All

Daily sun protection is essential for everyone, regardless of age, skin tone, or size. That’s why at Essuntials™, we’ve made sun protection easy, comfortable, and stylish for all. Our UPF 50+ clothing feels as soft and comfortable as your favorite everyday apparel while offering comprehensive UV defense.

Our breathable, UPF 50+ fabrics block 98% of harmful UVA and UVB rays, keeping you cool and protected with every wear. Essuntials™ is launching soon with high-quality, affordable clothing for the whole family—from the youngest to the wisest, and everyone in between.

Enjoy peace of mind with stylish, reliable UV protection designed for all your adventures. Learn more about our mission and how we can help you live well under the sun.

About Essuntials™

Sun Protection That Fits Your Life

Engineered for everyday wear with advanced UV defense and performance-driven features

UPF 50+

Blocks 98% of UVA/UVB rays

Breathable

Lightweight to stay cool on hot days

Soft & comfortable

Ultra soft comfort for all day wear

Moisture wicking

Quick-dry, anti-odor fabrics

Experience Sun Protection Like Never Before

Join the Waitlist

At Essuntials™, our mission is to change how you think about sun protection. We believe the most effective UV defense isn’t only in a bottle—it’s the clothing you wear every day. Our UPF 50+ clothing seamlessly combines comfort and style with the highest level of UV protection—no need to reapply.

Get ready to feel the difference.

The Buzz About UPF Clothing

If you landed here, we probably don't need to tell you that sun protection is important. But slathering on SPF is only part of it — you're wise to wear clothes that safeguard your skin, too.
UPF clothing provides added peace of mind, especially for longer days spent outdoors. [It] is also designed to offer consistent UV protection wet or dry; something that normal clothing can’t always provide.
Unlike sunscreen, which needs to be reapplied every two hours or after sweating and swimming, UPF clothing provides continuous protection as long as you’re wearing it.
We can all benefit from added protection from the sun, so incorporating protection into your clothes is something of a no-brainer.
Your days of patchy sunburned spots are over with sun-protective clothing.

Sun Protection Essentials by Essuntials™

Essuntials™ white logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center

Live well under the sun!

Essuntials™ white logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center

Soft, comfortable, & stylish UV protection. No need to reapply.

Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center

UPF 50+ Shirts for Men, Women, & Kids

Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center

Blocks 98% of UVA and UVB rays

Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center
Aerial view of the St Petersburg waterfront park with pier, green spaces, and a marina on a partly cloudy day

From the Sunshine City & State of St. Pete, FL