Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center
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A New Era of Sun Protection Is Almost Here — Soft, Comfortable UV Protection. No Reapplication Necessary.
Adult balancing a child in an airplane pose on a sunny beach, with ocean waves and a kite in the background

Protects like sunscreen, feels like your favorite tee.

Soft, Comfortable Sun Protection Blending Natural Fibers with UV-Blocking Technology

Every Day, Invisible UV Rays Quietly Damage Your Skin

Protecting It Should Be Easy

Over time, UV damage adds up, causing premature aging, painful sunburns, and increasing your risk of skin cancer. Yet 90% of sun damage is preventable with daily protection.

Traditional solutions don’t make it easy. Sunscreen works but requires constant reapplication, which is messy, time-consuming, and expensive. And most regular clothing? It doesn’t provide the protection your skin needs.

You deserve the peace of mind that comes with a simplified sun protection routine so you can live well under the sun. With soft, comfortable clothing crafted from natural fibers and enhanced by cutting-edge UV-blocking technology, you’ll save time, spend less on sunscreen, and stay stylishly protected—no mess, no hassle.

Unlock Your Savings

Sun Protection That Fits Your Life

Say goodbye to messy reapplications and uncomfortable sunwear. Make the switch to UPF 50+ clothing crafted from natural fibers with UV-blocking technology that's soft, breathable, and designed to feel as good as it performs.

Soft, Everyday Comfort

Feels like your favorite cotton tee, with added breathability & performance for all-day wear

UPF 50+ Protection

Blocks 98% of UVA & UVB rays, offering the same protection as 8 bottles of sunscreen

Reliable Value

Tested to maintain sun protection for 40 washes, ensuring savings & peace of mind

Experience Sun Protection Like Never Before

Join the Waitlist

At Essuntials™, our mission is to change how you think about sun protection. We believe the most effective UV defense isn’t only in a bottle—it’s the clothing you wear every day. Our UPF 50+ clothing seamlessly combines comfort and style with the highest level of UV protection—no need to reapply.

Get ready to feel the difference.

Feel-good UV protection. No need to reapply.

Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center

UPF 50+ Shirts for Men, Women, & Kids

Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center

Blocks 98% of UVA and UVB rays

Essuntials™ yellow logo in the shape of a person in the lotus position in yoga, with a circle, leaf-like shapes, and a diamond in the center
Aerial view of the St Petersburg waterfront park with pier, green spaces, and a marina on a partly cloudy day

Home to 361 Sunny Days a Year

The Sunshine City of St. Pete, Florida